More Pitfalls in Finding a Cosmetic Surgeon
"I meant to include these comments last evening when I answered your blog about Hollywood’s unattractive actresses.
I have been retired now for five years and recently received brochures and letter from SLD Industries, INC. congratulating me for being selected as one of “America’s Top Plastic Surgeons” It goes on to say “You are among a select few that have earned this prestigious recognition. Accomplishments like yours should be displayed proudly.” They then give you a catalogue of plaques and certificates all with America’s Top Plastic Surgeons 2008 displayed in various ways. I remember tossing these in the trash when I was practicing and have always felt they were gimmicks to make a few bucks for the company and are misleading to patients. Receiving such after being retired for five years reinforces my impression. Would this be something to expose to the public and should the Academy or board certification organizations look into these types of abuses? Nelson"
The marketing of doctors for the profit of the doctors and the marketing industry is another topic I will tackle in the next few weeks. Here is another mud kreplach in the chicken soup which attempts to entrap unsuspecting patients into the care of unscrupulous physicians. Just this week a new patient came to me. She had a consult with a noted plastic surgeon in my community. She was "evaluated" by 2 salespeople he employs. She was concerned about baggy upper eyelids, but the "expert salespeople" told her that she needed a "full face lift" and not to worry about her eyes. The story is not so egregious for the unethical conduct of this physician's staff; it is egregious because this woman did her homework and found that this surgeon is board certified and highly regarded for his expertise in the community.
Next blog: how do you rate a cosmetic surgeon or perhaps any doctor?
Edward B. Lack MD http://www.metropolitanmds.com/
Labels: physican ethics, physician marketing

