Marketing hype works: What is smart lipo?

I received an e-mail lst night asking if "smart lipo" is a new improvement in liposuction. Once again an entrepeneurial physician, or clinic, or industry leader, or non-physician is coining a new term to market a medical procedure. When I did a search on the internet I found a site purporting to be the info site for liposuction. Several doctors were listed, several from Mexico, and none that I clicked on mentioned smart lipo on their website. I am guessing this is a marketing company that charges doctors to be on their website.
This is advertising hype at its best. I previously talked about a company of ?physicians and non-physicians who are threatening to sue doctors who use the term lipodissolve. For that reason I am trademarking the name liporesolve to have should I need it. In our litiginous environment there is always an attorney searching for a nonesense lucrative deal to match a physician who also wants to cash in on a lucrative nonesense deal. This is no different than the abuse our politicians heap on us to self promote, or the abuse the religious right and left heap on us to promote their self-interests. P.T. Barnum must have been right: there is a sucker born every hour. I should probably stop being offended.